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  Social Networking

What Is Social Networking

Social networking websites function like an online community of internet users. Depending on the website in question, many of these online community members share common interests in hobbies, religion, or politics. Once you are granted access to a social networking website you can begin to socialize. This socialization may include reading the profile pages of other members and possibly even contacting them.

Source: http://www.whatissocialnetworking.com/


People on Facebook:
More than 400 million active users
50% of our active users log on to Facebook in any given day
Average user has 130 friends
People spend over 500 billion minutes per month on Facebook

Activity on Facebook:
There are over 160 million objects that people interact with (pages, groups and events)
Average user is connected to 60 pages, groups and events
Average user creates 70 pieces of content each month
More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

Global Reach:
More than 70 translations available on the site
About 70% of Facebook users are outside the United States
Over 300,000 users helped translate the site through the translations application

Source: Facebook July 2010

To Many To Ignore

As you can see it would be wise to invest some time in Facebook for your business, the Firstl step is to have a look at how your industry leaders are using social networks for inspiration.

Businesses can create a business account Facebook Business Account Make sure that you fill out all of your
profile information to promote trust. Keep the account for business only you can set permission settings to ensure any personnal information remains visible to those you allow only eg. family and friends and futher enhance this using lists to distinguish your readers.

Read the Facebook rules and adhere to them.

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