Have you ever felt that an advertising banner is following you around the internet?
Have you just looked at a product on a website and then visited another only to see an advert for the website you have just visited promoting the product you have just looked at?
Well it is - It's called re-marketing and is available via Google Adwords using the Google Display Network Feature. If you are currently using Adwords and do not use this feature we strongly recommend that you look into it as it is an area of Google Adwords which is highly profitable yet greatly under-used.
How It Works: A potential customer arrives on your website, a cookie is issued and if they leave without buying from you, your advert is shown to them on other websites based on that cookie. Re-marketing is ideal for advertisers with smaller budgets because you are targeting those who almost converted.
A recent case study of a successful Domain Name and Hosting retailer shows that: » Click through rates are more than double that of a standard banner campaign, » Cost per click is much lower » Conversions are higher
Note: Re-marketing is only available if you are advertising through the Google Display Network which is a feature within Google Adwords (previously called the content network). It is not available through the search network.
For More information on remarketing and how to set it up within your Google Adwords Account Click Here
Tips For Success: » Target your adverts even further using geographic targeting (e.g. people in the UK only), Targeting by device (e.g. Computers only) » Choose what times of day you're your ads are shown (e.g. 9am to 7pm Monday to Friday). » Never use a one size fits all approach, create multiple targeting lists » Drop the cookie on the product page, not the home page » Create ad groups for each product with tailored creative » Target specific categories » Don't just turn it on and leave it at that, monitor it every day and make changes » Run weekly reports to show where your banners appeared and if necessary add negative website lists
