If used properly a web site is a very cost effective medium to promote your company or organisation. It will enable potential customers to find you, to learn more about your company, its products and services. The web site will become a valuable and essential tool within your business and to your customers. However, having a website can be like having a retail outlet in the middle of nowhere with no direction signs and no roads leading to it. Many people may look but nobody will find you. For this reason, unless you are really prepared to focus on marketing your website you will never experience the potential rewards. Fortunately the internet provides many opportunities to address the invisibility issues and help you develop your business. The really good news is there are still very few companies that actively capitalise fully on the strengths of the internet leaving the door wide open for you and your business to gain a competitive edge. With ee-scape's web expertise and your knowledge of your business we can become a formidable team.

Five Simple Yet Important Keys to Online Success...

• Know your products
• Know your customers
• Identify your customers priorities and ensure your web site addresses those priorities
• Make it easy for your customers to find you and to do business with you
• Be diligent, focus and integrate your web site into your daily business routine.

Fact, most buyers searching for products and services will not look past the first three pages of the search engines. You only want visitors that are interested in, or want to buy your products and services. Remember it is pointless being top of the first page with a keyword that nobody ever uses and there are plenty of these words.

ee-scape can provide software and training to optimise your website for the search engines, we also provide website Health Checks and Keyword Research for your website.

For further information please email us or phone 01485 57 93 63

Adwords

One very effective way of driving good quality buyers to your site is to get the keywords that are relevent to your products to list your site when they are entered in the search engines.

No matter what your budget, you can display your ads on search engines such as Google and its advertising network. Connect with potential customers at the magic moment they're searching for your products or services, and only pay when people click your ads.

Providing immediate visibility and instant results on Google, Adwords is the way to go to boost your business.

As part of ee-scape's Adwords service we will;

• Research suitable keyword list including misspellings
• Divide and group your keywords and ad text into campaigns and ad groups
• Help write your ad text and provide advice on ad testing
• Help you achieve results within your budget
• Analyse your competitors
• Maximise your Return on Investment

Organic Keywords

Organic keywords are those that are submitted to the various search engines on a monthly or fortnightly basis. Although the search engines don't charge for this type of submission, the selection of keywords needs to be carefully researched and the chosen words incorporated into your web sites text and conform to current search engine guidelines in order to be effective. The amount of work required, the cost of professional and maintained submission tools and the expertise and timing required to maximise the results means that in most cases it is far more economical and effective to subscribe to a professionally run keyword marketing campaign. Our own keyword submission and optimisation services start at just £25 per month. Call us on 01485 579363 for more detailed advice.

Don't be fooled by spam email and cold calling that claim to get you into the top search engine positions overnight.

Don't be fooled by spam emails and advertisements claiming to get your site organically listed in the top three pages of the search engines within a few days, if they do it will be using a useless word or by charging you a premium rate for un-researched add words (pay per click) and anyone can do that. What you really need are qualified visitors. In reality keywords are a very powerful way to drive quality buyers to your site. However, in order for them to be effective they have to be researched and submitted in a certain way and even then it may take 3 or more months for the premium organic keywords (non pay pr click) to get results. Add words (pay per click) do get instant top rankings however if they are not carefully researched they can be a waste of your money.

The simple truth is that it is getting more and more difficult to maintain top rankings for the most popular search terms using organic keywords. Even a few years ago when it was much easier, it still required a period of several months to establish a top position and a considerable amount of work each month in order to maintain those positions. With the ever increasing competition for top rankings we have found it necessary to provide a mixture of organic keywords and pay per click in order to ensure that our customers get maximum value and return on investment. If your business is fortunate enough to provide products and services that are more specialist or niche you would probably benefit from just organic keywords. However, for most of us some of the prime relavant words used to search it will be very difficult to achieve high rankings within a reasonable timeframe. In this scenario we would recommend and initial budget of just one or two pounds per day on adwords. This can provide surprisingly fast, cost effective results. Of course you don't want to be paying for an adword when your organic keyword reaches the top 3 this is just one reason why monitoring is important. It is also essential to appreciate the importance of the initial research as it is this that will save you time and money and will provide you with the best chance of success.

For further impartial advice we would welcome the opportunity to speak with you. please contact us on 01485 579363