What are links?We have left this step until last as it will be ongoing and requires all of the fundermentals to be in place to make your website attractive to other website owners.
If your web page is listed in the first ten positions for your keyword/phrase then the only way you can move to the top is to get more quality links to your website.
Finding Websites To Link To
Links from one website to another are seen as reccommendations by the search engines both the quality and quantity are important. The quality of the link is based on how relevent the site linking to is to your own, sometimes if you taking the view of what would be useful to your customers works well.
Having discovered who you competitors are in step four you can find out which websites link to them using the following methods:
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GoogleBring up the your internet browser and in the Google search bar enter:
link:www.yourcompetitorswebsiteaddress.com
this will provide you with a list of websites linking to them. |
YahooSite Explorer allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page. Click Here To Go To The Yahoo Site Explorer |
How To Get Links From ThemEncourage link exchanges on your website - have a dedicated page that provides potential link partners with how you want your link to appear on their website and allow them to provide you with their link details.
Forms on their website links page - search for websites similar or offering compliemntary services to your self - ask yourself would my customers be interested in this website, if the answer is yes and they have a links page sign up!
Email them - a nice polite email explaining a bit about your website and why you think a link would be beneficial usually does the trick - you could also offer a link back from your website to theirs. |
Link Format For The Best Ranking Results
If you are creating links within your actinic site to another area of you site use the format as illustrated on the right (you may want to use the section or product dropdown to specify the destination rather than the url)
If another Actinic website is linking to yours then ask them to use the format as per the example to the right.
If a plain html page is linking to you then the link should be as follows:
<a href="http://www.yourwebsiteaddress.com" target="_blank"><b>Your Keyword Phrase/b>A short description of your website/products/service.</p> |  |
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