What Is Page OptimisationTo optimise each of your webpages for your chosen keyword/phrase requires you to know how the website pages that hold the top ten positions of your chosen search engine for your target keyword have achieved that ranking position and how you must optimise your web pages and the links to your website to obtain a similar ranking.
Here are some of the factors that will need to be analysed:
• Page Name
Found in the Page Settings tab for each section, sub sections and brochure page of your Actinic website. Use your keyword here for added relevancy.
• Page Titles
Found in the Page Settings tab for each section, sub sections and brochure page of your Actinic website. Seperate with a | if suitable.
• Meta Description
Found in the Details tab for each section, sub section and brochure page of your Actinic website.
• Keywords*
Also found in the Details tab.for each section, sub section and brochure page of your Actinic website.
• H1 Text
H1 Headline texts are texts that are written between the <h1>...</h1> tags in the html code of your web page. Some search engines give extra relevence to search terms that appear in the headline texts. Within Actinic these are automatically generated for example your section name.
• Images
Give your images meaningfull names, calling them what they are is the best option as search engines cannot see images. Aviod using too many keywords in your image names as this will be seen as keyword stuffing by the search engines. Actinic automatically creates image alt tags.
• Text
The text and title content on your website should contain the keywords you are optimising your page for.
• Link Popularity
The quantity and quality of websites that link to your website. Search Engines assume that your web page must offer relevent information if many quiality sites link to it.
Keywords* You should be aware of where this is within Actinic but at the moment Googles "web search (the well-known search at Google.com that hundreds of millions of people use each day) disregards keyword metatags completely". They don't have any effect on how your website is ranked at present. |
Optimising Your Website For Google With IBPIBP's Top 10 Ranking report demystifies Google's ranking algorithm and tells you in easy to understand words how to optimise and prepare your website specifically for better results in Google which you can then apply to your Actinic website.
Suppose you want to know how to get a top 10 ranking for the search term "outdoor equipment" on Google. IBP will tell you how to optimise your Actinic website for exactly that search term in Google.
IBP's advice is based on in-depth analysis of current, up-to-the-minute top 10 results in Google for that search term and it is specifically for that search term and specifically for Google.
IBP's high quality analysis results are always up-to-date, specific, and accurate.
IBP also works with Yahoo's latest search engine ranking algorithm, with Bing Search and all other major search engines.
Its This Simple:
1. You choose the keyword and the search engine
You tell IBP for which keyword you want to get a top 10 position and you choose the search engine on which you want to have a top 10 position. This can be Google.com, Google.co.uk, many other local Google variations as well as Yahoo, Bing, their local variations and many other search engines.
2. IBP analyzes your web page
IBP's Top 10 Optimizer will then analyze all the relevant ranking elements on your web page and the links to your website and calculate a ranking score based on that information. The higher the ranking score, the more likely it is that your website will be listed on Google's first result page.
3. IBP tells you in detail what you have to change
If your website does not have a 100% score, IBP will tell you in plain English what exactly you have to do to improve your web page and the links to your site. The advice will be tailored to your website, the chosen search engine and the chosen keyword. IBP will tell you in detail what you have to change and how you have to change it.
4. You make the changes on your web page
In the last step, you change your web page according to the suggestions of IBP's Top 10 Optimizer until there are no further suggestions (IBP's Top 10 Optimizer gives your site a 100% rating).
That's it. No catch, no strings attached. If you follow the advice of IBP's Top 10 Optimizer then your website will be listed on Google's first result page.
Once you have downloaded the free trial and have entered all of you administration data as instructed set up, select optimisation from the menu and enter the url of the web page you want to optimise and the keyword/phrase that you have mapped to that page in step three and follow the instructions.
Please Note: the difference between a listing in the positions 2-9 on the first page of the search engine results and the first listing is the number of links to your website.
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